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Article: Restaurant Equipment World.(foodservie equipment and supply)(company briefs)(internet based dealer)(Company Profile)
- Article from:
- Foodservice Equipment & Supplies
- Article date:
- December 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SCALE & SCOPE
After serving some 22,000 individual online customers last year, Restaurant Equipment World of Orlando, Fla., is perhaps the country's leading internet-based dealer of foodservice equipment and supplies.
This is an impressive state of affairs for a company that just a few years ago employed fewer than 10 individuals.
Since 1999, however, the firm's internet presence has allowed REW to grow its sales between 20% and 40% every year.
Enabling this growth is an IT system that is, on the back end, extraordinarily integrated. When customers place an order with REW online, their information is passed automatically to every ...