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Article: Acquiring tools and learning to sell.
- Article from:
- Wearables Business
- Article date:
- January 1, 2005
CopyrightCOPYRIGHT 2005 Advertising Specialty Institute, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: NOWELL C. WISCH, MAS
Several of my distributor friends and I were sitting around the remains of a roasted Beer Can Chicken, quaffing what was left of the Fosters beer and picking our brains on the issues du jour. As is typical of these kinds of events, our topics ranged from "Who comes up with the idea of stuffing a beer can up the backside of a chicken?" to "What do I do with all the junk I'm bringing home from 'Vegas?"
Thankfully the group has me, since I can provide plausible answers to each question they pose. First, Joe Huston, the owner of Kokomo Pens and a sales rep for Distributor Central, is the originator of the beer can idea. The idea ...