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Article: What women want: Basic understanding of the female psyche can help you sell more custom flooring solutions.
- Article from:
- National Floor Trends
- Article date:
- July 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For retailers, custom floor coverings represent an opportunity for higher margins, a break from commodity structure and a shorter replacement cycle. And fortuitously, flooring is poised to become the next bastion of customization for homeowners. Having already applied custom treatments to walls and countertops, designers and homeowners today view the floor as one of the last blank canvases remaining in the home. Increasingly, they are experimenting with flooring customization.
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But to effectively sell custom flooring solutions, the industry needs to understand and focus on the purchasing style of ...