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Article: Lethal 3 puts Warner in $100 club. (Warner Home Video to market Lethal Weapon 3 video recording at $99.99 suggested retail price)
- Article from:
- Video Business
- Article date:
- September 25, 1992
- Author:
CopyrightCOPYRIGHT 1992 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Warner Home Video is aiming high with a $100 suggested retail price for Lethal Weapon 3, the second of its two monster summer movies.
The third installment of the Mel Gibson-Danny Glover action series is coming to video on Dec. 2 (pre-book Nov. 19), a time frame two months shorter than Lethal Weapon 2, released in February 1990 at $24.98. At $99.99, Lethal Weapon 3 carries the highest suggested retail price ever for a Warner title. The studio was reportedly disappointed in sales of Lethal Weapon 2, a rare example of an R-rated title going direct to sellthrough.
HBO Video was the first to use the $100 price point, on Platoon in January 1988, and only ...