|
|
Article: MindShare snatches #9m Express Newspapers brief.
- Article from:
- Marketing Week
- Article date:
- January 6, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Express Newspapers has moved its #9m media buying and planning account from OMD UK to MindShare, without a pitch.
The appointment was made by joint group managing director Stan Myerson. The publisher has been without a group marketing director since Roland Agambar returned to News International as marketing director for The Sun and the News of the World in October.
OMD UK has handled all Express Newspapers' media business since May 2001, when the publisher consolidated its accounts. Previously, the business was shared between OMD, CIA and MediaCom.
MindShare resigned the buying account for the Daily and Sunday Telegraphs in January last ...