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Article: Verispan: Pfizer No. 1 with Managed Care Medical Directors.
- Article from:
- Business Wire
- Article date:
- January 10, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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YARDLEY, Pa. -- Pfizer has been selected as the best pharmaceutical company overall by managed care medical directors in Verispan's fall 2004 Managed Care Medical Director Promotional Audit.
This audit is based on the responses of medical directors who represent a large portion of American lives covered by HMOs. These influential personnel reported promotional activity by pharmaceutical firms over an 8-week period in fall 2004. They also rated pharmaceutical companies on their ability to meet managed care's needs in five areas: clinical objectivity, value-added services, disease management, account personnel and corporate approach.
In the Managed Care ...