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Article: Programs to prepare you for the recovery. (sales training for the graphic arts and printing industries) (Training Aids) (Column)
- Article from:
- Graphic Arts Monthly
- Article date:
- August 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The indicators show that printing sales are in the recovery mode, and in fact have experienced the largest quarterly gain (4.7%) in two years this first quarter of 1992. Moreover, a recent Printing Industries of America survey reported that nearly 60% of the respondents expect sales to increase in the next three months. Now that is good news, but how have your salespeople weathered the recession? Are they ready for the recovery?
Selling during tough times can take its toll on even the most sturdy salesperson. What some managers do not realize is that the beginning of a recovery can be almost as taxing on a sales staff - especially a recovery that does not yet ...
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