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Article: Pepperidge Farm Goldfish Character Brought to Life in New Advertising Campaign; Television Spots Are First Chapter in Brand Update.
- Article from:
- Business Wire
- Article date:
- January 10, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NORWALK, Conn. -- For more than 40 years, Pepperidge Farm(R) Goldfish(R) crackers have been bringing smiles to millions of people, especially children. Now Americans will be smiling even more as they get to know the beloved character in a whole new way as the fun-shaped snack comes to life in three dimensions. The animated character, named "Finn," will be introduced today in an all new television advertising campaign.
The new Goldfish character was developed to embody the playful spirit, optimism and genuine nature of the Goldfish brand. Through fun-filled adventures, people will hear Finn talk, joke and devise plans to try to protect the tastiest of kid's snacks ...