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Article: Electrolux to enter India laundry business.
- Article from:
- Economic Times (New Delhi, India)
- Article date:
- January 10, 2005
CopyrightCOPYRIGHT 2005 The Economic Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Krishna Kant and Vivek Sinha
Jan. 10--NEW DELHI -- AB Electrolux is entering the professional laundry business in India. The world's largest powered appliance company, which is also the leader in commercial garment care market globally, has tied up with a Delhi-based company to a pilot project in National Capital Region (NCR) under the brand Gem Kleen Kare.
Under the second phase of expansion, the two companies would go national, wherein the Swedish giant would pitch in with a chunk of the Rs 100 crore investment required in the project.
Starting by servicing hotels, restaurants and hospitals, they eventually plan offer self-service and ...