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Article: New Tabasco(R) Ad to Spice Up Super Bowl; McIlhenny Company Back In Big Ad Game.
- Article from:
- PR Newswire
- Article date:
- January 12, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AVERY ISLAND, La., Jan. 12 /PRNewswire/ -- For the first time since 1998, Tabasco(R) brand pepper sauce is heating up the big game with a bold new thirty-second spot. "Tan Lines" will premiere nationally during Fox's coverage of Super Bowl XXXIX in Jacksonville, Florida on February 6.
McIlhenny Company, maker of Tabasco sauce, garnered widespread attention from viewers and critics alike when it aired "Mosquito" seven years ago. Their new ad, "Tan Lines," has a similarly unexpected twist, and leaves a lasting impression that only Tabasco can deliver.
"We're excited to be back in the Super Bowl," said Paul McIlhenny, President and CEO of McIlhenny ...