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Article: A critical review of online auction models.
- Article from:
- Journal of Academy of Business and Economics
- Article date:
- January 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 International Academy of Business and Economics. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABSTRACT
Online auction has become an integral part of Internet shopping. It is one of the few models of e-commerce that has proven to be successful. However, many auction sites have failed because they were not able to create a unique business mode/that appealed to buyers and sellers. This paper explores the myriad of business models associated with online auctions, and classifies them as consumer-to-consumer (C2C), business-to-consumer (B2C), business-to-business (B2B), business-to-government (B2G), and government-to public (G2P). In addition, it identifies some of the key variables (such as user interactivity, product offerings, level of trust, rapid growth ...