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Article: Catching consumers: tackle processed cheese merchandising with a consumer-centric approach and close attention to timing in relation to national brands.(PROCESSED CHEESE)
- Article from:
- Private Label Buyer
- Article date:
- December 1, 2004
CopyrightCOPYRIGHT 2004 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Like any category, processed cheese demands deliberate decision-making based entirely on what drives consumers' buying decisions. What habits influence purchases? What is the value point that ignites purchase decisions and how best can a retailer get in the mind of consumers? For retailers, the answers to these questions are key to devising a merchandising strategy that will help grab a bigger piece of the $2.3-billion processed cheese category. Currently, private label captures $457.5 million, but sales slipped in the past 52 weeks 4.6 percent, according to Chicago's Information Resources Inc.
THE IMPERATIVES:
Core items with the most velocity need to ...