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Article: Communicated values as indicators of organizational identity: a method for organizational assessment and its application in a case study.
- Article from:
- Communication Studies
- Article date:
- December 22, 2004
- Author:
CopyrightCOPYRIGHT 2004 Central States Communication Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Organizational identity (OI) refers to those core, distinctive, and enduring features unique to an institution (Albert & Whetten, 1985). Despite the fact that OI became a traceable topic of social scientific inquiry less than 20 years ago, it has received increasing attention in the last few years for two main reasons. First, organizational leaders have sought to understand how an organization is perceived as it deals with ongoing change. Albert (1998) notes that globalization has forced a "rewriting and rethinking of the organizational landscape" (p. 11). Company acquisitions, division sell-offs, and budget cuts have required that ownership and management deal with a ...