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Article: GROWING WEST\ DUNKIN' DONUTS PLUGS HOLES IN MENU, LOCATOR MAP.(Business)
- Article from:
- The Cincinnati Post (Cincinnati, OH)
- Article date:
- January 14, 2005
CopyrightCOPYRIGHT 2005 The Cincinnati Post. All rights reserved. Reproduced with the permission of Dialog LLC by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mark Jewell Associated Press
BOSTON -- With the addition of more espresso drinks to its menu, Dunkin' Donuts might look like it's trying to be another Starbucks Corp.
Well, it's true that Dunkin' Donuts is experimenting with WiFi access in a few Chicago shops and considering music in more of its stores -- two features of Starbucks outlets. But although its espresso launch has boosted its competitive position against Starbucks, Dunkin' Donuts says it is content to maintain its distance from the upscale Seattle coffee giant and stick to its workaday, on-the-go niche.
There's no broad campaign encouraging customers to linger awhile at ...