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Article: Telecommunications Companies Become Fastest Growing Online Advertisers, Increasing Overall Share of Impressions by 6 Percentage Points Year-Over-Year, According to Nielsen//Netratings; Wireless Service and ISP/Broadband Segments Garnered Largest Share of Online Advertising.
- Article from:
- PR Newswire
- Article date:
- January 18, 2005
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NEW YORK, Jan. 18 /PRNewswire/ -- Nielsen//NetRatings , the global standard for Internet audience measurement and analysis, reported today that the telecommunications industry, the fourth largest industry to advertise online, was the fastest growing industry year-over-year in online advertising, increasing six percentage points in share of impressions. Growth in other industries, including financial services, retail goods/services and Web media, remained flat. The findings were reported by Nielsen//NetRatings' AdRelevance service, which tracks advertising activity.
The wireless service segment led in online advertising with 52 percent of all telecommunications ...