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Article: KELLOGG USA NAMES IRI PRIMARY VENDOR OF SYNDICATED MARKETING DATA
- Article from:
- PR Newswire
- Article date:
- November 2, 1992
CopyrightCOPYRIGHT 1992 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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KELLOGG USA NAMES IRI PRIMARY VENDOR OF SYNDICATED MARKETING DATA
BATTLE CREEK, Mich., Nov. 2 /PRNewswire/ -- Kellogg USA announced today the selection of Information Resources, Inc. (IRI) as its primary vendor of syndicated marketing information.
"While we have enjoyed a fine and longstanding relationship with the A.C. Nielsen Company, we are making this change for strategic reasons," said Gary E. Costley, president Kellogg ...
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