|
|
Article: MLB Advanced Media and Major League Baseball Players Association Reach Exclusive Agreement; MLBAM Acquires PA Online Rights.
- Article from:
- PR Newswire
- Article date:
- January 19, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK, Jan. 19 /PRNewswire/ -- Major League Baseball Advanced Media, LP. ("MLBAM"), and the Major League Baseball Players Association ("MLBPA") today announced that they have agreed to an exclusive relationship combining the personal attributes and marketing power of Major League baseball players as a group with the trademarks, symbols and logos of Major League Baseball and its teams for exploitation through interactive media. The historic agreement is expected to aggressively grow the presence and penetration of Major League Baseball and its players on the Internet and provide more robust tools and experiences for baseball fans around the world.
The ...