Article: Florida Citrus Commission considers letting growers opt out of advertising tax.

Byline: Kevin Bouffard

Jan. 19--LAKELAND, Fla. -- The Florida Citrus Commission will explore a new law allowing the state's citrus growers to opt out of paying taxes to support generic advertising for orange juice and grapefruit juice.

But the new law, if proposed and enacted by the Legislature this year, would take effect only if the Florida Department of Citrus loses the legal battle over taxes that finance the advertising program for the state's two largest citrus commodities.

In a Tuesday afternoon workshop, the commission also agreed to form an advisory panel of top citrus industry economists to study the effectiveness of its generic ...

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