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Article: Heineken and Diageo Announce Partnership on Guinness Brand In Russia.
- Article from:
- Business Wire
- Article date:
- January 20, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ST PETERSBURG, Russia -- Heineken Russia and Diageo have announced today that they will commence a partnership for the production and distribution of Guinness in Russia.
From 1st of July 2005 Heineken Brewery LLC will become the authorized importer and distributor of Guinness and Kilkenny brands in Russia. Heineken will start local production of Guinness Foreign Extra Stout under license in St Petersburg before July 2005.
Mr. Roland Pirmez, CEO Heineken Russia, comments: "Heineken becomes the first one to start brewing the real stout proposition brand on the Russian beer market. The consumer will be glad to notice decrease in retail price for locally ...