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Article: PRIMEDIA Launches Hard Drive -the Ultimate Automotive Experience; PRIMEDIA Leverages Automotive Expertise Across Titles to Create Premiere Automotive Lifestyle Event Series.

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Business Wire
Article date:
January 20, 2005
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NEW YORK -- 10-City Tour to Feature The World Drift Championships, Auto Cross/Time Attack, Drag Racing, Car Show, Audio Challenge, Dyno Challenge, Gran Turismo(TM) 4 Challenge and More

PRIMEDIA Inc. (NYSE:PRM), the leading targeted media company, today announced the launch of a new automotive lifestyle event series, Hard Drive. Poised to be the premier car culture event in 2005, Hard Drive (www.harddrivelive.com) combines the most popular motor sport trends from around the world with key car culture/lifestyle elements in a fast-pace, engaging environment. Hard Drive leverages the formidable automotive expertise of PRIMEDIA. With more than 50 brands serving the ...

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