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Article: CBS scandal, local fallout: evening news: ratings swing, but ads hold.(News & Comment)
- Article from:
- Broadcasting & Cable
- Article date:
- January 17, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After CBS aired its infamous 60 Minutes Wednesday report questioning President George W. Bush's service in the Texas Air National Guard, WKRC Cincinnati Vice President and General Manager Chris Sehring was deluged by thousands of e-mails. Last week, after an independent investigation resulted in four CBS News employees losing their jobs, Sehring's inbox was relatively quiet.
"It didn't get as much reaction as I would have thought," he says.
Since the firestorm that followed last September's broadcast, many CBS station GMs have been bombarded by viewer complaints and protests from organized campaigns. Once the four-month investigation was made public ...