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Article: At any price: IBM's personal-computer strategy.
- Article from:
- The Economist (US)
- Article date:
- October 10, 1992
CopyrightCOPYRIGHT 1992 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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JUST a month after being spun off as a separate but still wholly owned business unit, IBM's Personal Computer Company--call it Baby Blue--looks like a firm in a hurry.
In a global roll-out of new products, culminating in the launch of 50 machines in London on October 6th, Baby Blue has revamped IBM's entire range of personal computers. Its flagship PS/2 and slow-selling budget PS/1 lines now offer a mix of extra service support and higher technology for lower prices. A new range of personal computers, dubbed PS/ValuePoint, is aimed at cost-conscious business users. And a new family of laptops called ThinkPads is intended to make IBM more competitive in the ...