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Article: Abbot Mead Vickers.BBDO campaign.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- January 20, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Abbot Mead Vickers.BBDO has created a new multi-media campaign to support the 'Make Poverty History', a network of charities and non- governmental organisations, which have combined resources to raise the issue of world poverty. The aim is to put pressure on those countries attending the G8 summit (Canada, France, Germany, Italy, Japan, Russia, the UK and the US), due to take place in Scotland in July, and to get them to agree to increase the level of aid given to poor countries and to cancel their debts. AMV has created three 30-second television executions that will run throughout the year. They ...