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Article: Daily Star warned over ad price hike.(Express Newspapers PLC)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- January 20, 2005
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The Daily Star could be risking returning to the status of "direct response hell-hole", following the newspaper's decision to raise advertising rates by up to 25 per cent, warn media agencies.
The Daily Star, owned by Express Newspapers, is trying to push through a sizeable hike in advertising rates in one swoop from March. The move has aggrieved media buyers who say that they are now advising clients on a case-by-case basis whether to use the newspaper.
The Daily Star has been successful in attracting brands in recent years, with AOL, ITV, Kia, O2 and Woolworths among those who have taken display advertising. The newspaper is seen as cheaper than ...