Article: CD-ROM and CD-I formats suffer from consumer confusion. (compact disc read-only memory and CD-interactive video formats)

An overly optimistic projection of consumer interest in the new CD-I and CD-ROM multimedia technologies, a flurry of incompatible formats, and the lack of industry standards have led to recent layoffs and cutbacks by suppliers developing software for the new players (VB, 9/25).

"It's clear that we've been disappointed by the inability of the marketplace to develop along with the hardware manufacturers' projections," says Jennifer Rogers, director of creative services and marketing for Warner New Media, a division of Time Warner Inc., which develops Compact Disc-Read Only Memory (CD-ROM) software. The unit, which was formed in 1987, has laid off its 11-person ...

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