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Article: Guess, Le Bebe sign 10-year license renewal. (Brief Article)
- Article from:
- WWD
- Article date:
- October 12, 1992
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES--Guess Inc. has renewed its nine-year-old Baby Guess license with Pour Le Bebe for an additional 10 years and also given it the license for Guess Kids.
Guess Kids was produced by Guess Inc. and was its 7-to-14 and preteen girls division. Pour Le Bebe, which is owned and operated here by Michel Benasra, will make the line in sizes 7 to 14 only, adding it to the newborn-to-6x range of Baby Guess. Both labels will be maintained.
"Michel Benasra has maintained the Baby Guess license with outstanding accomplishment. We look forward to expanding our relationship with Guess Kids," said Georges Marciano, chairman and chief executive officer of Guess ...