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Article: Qorvis to run anti-Splenda push for Sugar Association.(Brief Article)
- Article from:
- PR Week (US)
- Article date:
- January 24, 2005
CopyrightCOPYRIGHT 2005 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON: The Sugar Association (SA) has signed Qorvis Communications to spearhead a new campaign combating claims made by Splenda, a sweetener made by McNeil Nutritionals.
The association filed a lawsuit against Splenda in December, contending it was falsely marketing itself as a 'natural' product.
Qorvis is now trying to organize an anti-Splenda coalition. It has also launched a website, www.truthaboutsplenda.com, to disprove many of McNeil's marketing claims.
Andrew Briscoe, SA president and CEO, said the major messages of the campaign are that Splenda is not sugar, that it is not a natural product, and that it is treated with chlorine, ...