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Article: ONE-STOP SHOPS, THE LATEST SCREEN GEMS.
- Article from:
- The Mail on Sunday (London, England)
- Article date:
- January 23, 2005
CopyrightCOPYRIGHT 2005 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: FRANK BARRETT
WHEN you want to look for British Airways on the internet, you automatically assume that its website is www.ba.com Interestingly, when the airline decided it needed a major online presence, it discovered that its preferred domain name had long ago been snapped up by American telephone company Bell Atlantic.
Crisis time for BA's internet future as executives realised that in the airlinebooking game, long domain names (such as www.britishairways.com) can be the kiss of marketing death.
So Martin Lock, the executive in charge of the airline's internet site, was despatched to the States to see what could be done.
The ...