|
|
Article: New Product Launches Fumble; 56 Percent of Consumers Could Not Recall One New Product in 2004.
- Article from:
- Business Wire
- Article date:
- January 25, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
BOSTON -- When the New England Patriots and the Philadelphia Eagles suit up on Super Bowl Sunday, the hotly-contested match-up will be secondary to the millions who are watching to see consumer companies vying to be the most talked about Super Bowl advertisement. But is Monday's water cooler banter worth the millions of dollars spent for thirty seconds of fame? Maybe not. According to the Third Annual Schneider/Stagnito Communications Most Memorable New Product Launch Survey, fifty six percent of consumers could not recall a single new product launched in 2004, despite a seven percent increase in advertising spending ($268 billion in 2004 vs. $249 billion in 2003(a)). ...
Related newspaper, magazine, and journal articles:
|
|
Article: Pizza makers prepare for blitz on America's Super ...
AP Worldstream;
February 2, 2006 ;
700+ words
... ... restaurants or bars. "Super Bowl is a huge day for ... introductions around the Super Bowl. "Pizza Hut always ... big game with a new product launch," said ... is pitching the new product with pre-kickoff Super Bowl ads featuring singer ...
|
|