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Article: Questioned about their jealous thoughts. (Loughborough University Business School survey of Britain's most admired firms )
- Article from:
- The Economist (US)
- Article date:
- October 17, 1992
CopyrightCOPYRIGHT 1992 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With the help of Loughborough University Business School, we have again asked 1,900 of Britain's businessmen and financial analysts to assess their rivals and their subjects
ASK people what they think of particular companies and the result will be biased by size and familiarity: the bigger the firm, and the greater its presence in consumer markets and television advertising, the higher it will score. Such polls are fine if advertising is your business, but they do little to answer the most common concern among managers themselves--how they compare with their peers.
The assessment by and of rivals facing similar conditions is what most determines a manager's ...