Article: High quality sells itself: private-label meat and poultry products evolve to satisfy increasing consumer demand for higher quality.(PLMA POST-SHOW REPORT)

Generic? Bite your tongue! The days of lesser-quality, store-branded meat and poultry products are l-o-n-g gone. An increasing number of retailers now demand private-label meat and poultry products that are equal to--or better than--the leading national brands in overall quality. Efforts to meet this demand were witnessed repeatedly during the Private Label Manufacturers Association's (PLMA) Store Brands 2025 Private Label Trade Show, which was held in November at the Rosemont Exhibition Center near Chicago.

More than 2,300 booths exhibited products ranging from meat and poultry products to general non-food merchandise. Although product categories were vastly ...

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