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Article: Lauder heads for a new Island with Kors.(Product News)(Island Michael Kors)(Michael Kors L.L.C.)(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- January 14, 2005
CopyrightCOPYRIGHT 2005 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The US fragrance market will be besieged by the latest scent from Michael Kors, Island Michael Kors, when it is launched in April. This is according to sources at brand owner Estee Lauder.
Industry experts estimate that sales in the first year could equate to $25m, with a $6m marketing spend. Release onto the global market is expected to follow and this could bring in a further $25m.
Island Michael Kors follows two other scents from the designer. Michael Kors was released in September 2000 and Kors Michael Kors was introduced in February 2003. A company spokesperson said that while the former was 'performing to our satisfaction in ...