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Motivating the unmotivated.(Fitness & Exercise)(Brief Article)

Barbara A. Brehm has written a book for fitness professionals struggling to motivate clients. While most people know they should exercise regularly, the percentage that do is small. How do you inspire people to work out? According to Brehm, author of Successful Fitness Motivation Strategies (Human Kinetics Publications; $29), you listen to them.

"Too often fitness professionals become caught up in the science of exercise prescription before getting a sense of who their clients are and what they might be searching for," states Brehm. Before you can set clients up with a program that will keep them coming back, you have to understand who they are and what they want. To do ...

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