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Article: Reebok's new mover and shaker Roberto Muller. (Reebok International Ltd.) (Special Athletics Issue: Urban Flight)
- Article from:
- Footwear News
- Article date:
- July 27, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A lot of eyebrows were raised earlier this year when Reebok International Ltd. brands president and ceo John Duerden tagged industry veteran Robertto Muller to lead his newly created performance division into respectability -- and give Reebok a new performance image. But those who have worked with Muller in the past say he is the perfect choice for a company looking to dominate in the performance area.
"I don't think that you would see a U.B.U. or maybe even a Dan-and-Dave-type campaign from Roberto," says Bob Schott of Ocean Pacific Sunwear Ltd., Tustin, Calif., who served under Muller at Pony from 1979 to 1986. "He knows what motivates consumers to buy a ...
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