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Article: Campaign to Protect Rural England lobbies against housing plans.(Crazy Horse)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- January 28, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Campaign to Protect Rural England (CPRE) is launching national and local fundraising programmes in response to Government plans to build new housing.
Brand response agency Crazy Horse is testing a national mailing drive against a tailored Kent-specific direct campaign to probe supporter response.
In Kent, one of the areas most affected by the plans, the mailpack highlights the effects on the countryside. This will be the first time the CPRE has tested a local campaign. If successful, the Kent template will be rolled out across England.
Stephen White, director of fundraising and supporter ...