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Article: CELINE DION'S SECOND TIME AROUND.
- Article from:
- WWD
- Article date:
- January 28, 2005
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Molly Prior
NEW YORK -- Coty Beauty is out to show Celine Dion is more than a one-hit wonder in the fragrance department.
Later this year, the pair will launch an encore scent called Belong, which aims to duplicate the rousing success of Celine Dion Parfums and its flanker scent, Celine Dion Notes.
The house of Celine Dion -- as Coty executives refer to the celebrity's growing fragrance portfolio -- already has amassed global retail sales close to $100 million. The addition of Belong is expected to bump retail sales across the franchise to $120 million. Industry sources estimate celebrities earn 3 to 5 percent in royalties, ...