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Article: ESPN scores with $850m EA video game deal.(Video Games)
- Article from:
- Multichannel News
- Article date:
- January 24, 2005
- Author:
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Video-game buffs will soon be able to play football and other sports against friends thousands of miles away, with announcers from ESPN offering a live play-byplay call of the action.
Under a 15-year deal ESPN struck with top gaming company Electronic Arts last week, ESPN talent and content will be incorporated into EA Sports titles, beginning in 2006. ESPN will collect about $850 million in advertising commitments and cash from EA throughout the course of the agreement, which gives EA exclusive rights to all ESPN content for simulation in sports games.
The pact with ESPN follows the signing of last month's exclusive five-year deal with the National ...