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Article: War drums sound.(EDITOR'S NOTE)(price reduction of Timber Wolf snuff product of Swedish Match North America Inc.)(Editorial)
- Article from:
- Tobacco Retailer
- Article date:
- December 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Anyone in the mood for a price war? As 2004 was entering its final month, there certainly seemed to be one percolating in the moist snuff category, spurred by the Nov. 30 announcement by Swedish Match North America that it would be lowering the wholesale price of its popular Timber Wolf product by 30 percent, effective immediately.
The new price strategy is supported by advertising and a new POS campaign with a message of "Premium Tobacco, Sensible Price." On the market since 1994, Timber Wolf comes in eight varieties: Long Cut and Fine Cut Wintergreen, Long Cut and Fine Cut Natural, Long Cut Mint, Long Cut Straight, Long Cut Cool Wintergreen and a recently ...