Article: Telecoms sector top the table for investing in effective customer marketing and communications.

Article: Consumers Prefer Direct Mail as the Major Tool To Build ...
PR Newswire;  June 27, 2001 ;     700+ words ... ... they want it, and how they want to receive it," said Kevin Weiss, President, Customer Marketing, Pitney Bowes Global Mailing Systems. "Effective customer relationship management is critical in acquiring and retaining customers. While ...

Article: Sears selects KXEN for customer direct analytics; Efficient and ...
M2 Presswire;  October 11, 2004 ;     700+ words ... ... selects KXEN for customer direct analytics; Efficient and effective customer targeting key factors for well known retailer(C)1994 ... likely to make purchases from their various direct to customer marketing vehicles. Prior to installing Analytic Framework, Sears ...

Article: Merkle Introduces Integrated Customer Marketing[TM] ...
Business Wire;  March 25, 2009 ;     700+ words ... ... agencies, introduced Integrated Customer Marketing[TM], an optimization framework ... help organizations reengineer their customer marketing strategy and business processes to ... the customer lifecycle. Integrated Customer Marketing (ICM) helps companies become more ...

Article: Trends in customer marketing integration. ...
Direct Marketing;  October 1, 2002 ;     700+ words ..."Customer Marketing Solutions" is a bi-monthly ... will focus on emerging trends in customer marketing rather than current trends ... and perfected their data driven customer marketing for years, and they invest heavily ...

Article: Businesses generating over 25% return on investment via inbound ...
M2 Presswire;  August 16, 2005 ;     700+ words ... ... investment via inbound customer marketing; New Capgemini and Epiphany ... the impact of inbound customer marketing at large retail banks ... survey showing that Inbound Customer Marketing (ICM) generates a healthy ...

Article: Merkle Unveils Integrated Customer Marketing White ...
Business Wire;  June 22, 2009 ;     700+ words ... ... Leadership Series. Entitled "Integrated Customer Marketing[TM]," the paper introduces the ... enables marketers to reengineer their customer marketing strategy and business processes to ... download the white paper "Integrated Customer Marketing" free of charge at: http ...

Article: Digital Impact Introduces New Solutions Line; Strategy, Customer ...
Business Wire;  June 13, 2001 ;     700+ words ... ... new solution lines -- Strategy, Customer Marketing, and Customer Acquisition. These ... originally complemented Digital Impact's customer marketing solution. To capitalize on this ... solution lines, and expanded its customer marketing solution with further technology ...