|
|
Article: Well on the way to becoming a global brand: Jumeirah International's partnership with Dubai Holding has the potential to create the Emirates of the hotel sector.(Jumeirah International)
- Article from:
- MEED Middle East Economic Digest
- Article date:
- January 21, 2005
- Author:
CopyrightCOPYRIGHT 2005 MEED Middle East Economic Digest. All Rights Reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
When homegrown hotel operator Jumeirah International (JI) joined the stable of newly created Dubai Holding last November, very little was made of the announcement. For most, Dubai Holding remains an unknown entity charged with managing, developing and financing some of Dubai's principal projects and organisations. With an estimated initial capital of $25,000 million, one chief executive officer, whose company now falls under the new holding entity, described it as "aiming to be bigger than Microsoft." Grandiose as this may sound, Dubai prides itself on its shock and awe tactics.
The incorporation of JI into the holding company suggests several permutations for ...