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Article: PNC wows jet set with futuristic branch. (PNC Financial Corp's Pittsburgh International Airport branch)
- Article from:
- American Banker
- Article date:
- October 22, 1992
- Author:
CopyrightCOPYRIGHT 1992 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PITTSBURGH -- Wedged between the McDonald's and the TGI Friday's in this city's glitzy new airport is what appears to be a high-tech video arcade.
But take a closer look. It's a branch of PNC Financial Corp.
Hoping to lure the millions of upscale consumers that are expected to pass through its home city's airport this year, PNC has built a futuristic outpost featuring the latest in technical gadgetry and gizmos.
Stopping Traffic
The Jetsonian design is designed to stop passers-by in their tracks. And it usually does.
"This is really wild," marvels Felipe Macia, an Iron City resident killing time at the branch while waiting ...