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Article: AMERICA: Advertisers look forward to a boob-free super bowl.
- Article from:
- Marketing Week
- Article date:
- February 3, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ads shown during the Super Bowl are as eagerly anticipated as the action on the pitch with corporate giants vying to outshine one another, says Polly Devaney
From the FA Cup final and Wimbledon to the Boat Race and cricket at Lord's, the UK sporting calendar is not without its highlights. However, nothing on British shores can compare to the mother ship of all televised sport events that is the US Super Bowl. This year's contest is taking place in Jacksonville, Florida on February 6 and sees the New England Patriots, take on the Philadelphia Eagles for the most hotly contested and eagerly awaited prize in US sports.
Established in 1967, the Super Bowl ...