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Article: Bandai America Leads Cultural Wave as Japanese Entertainment and Style Gain Prominence in American Market; Japanese Influence Permeates Toy Industry With Sleek Designs and Bold Attitude.
- Article from:
- PR Newswire
- Article date:
- February 7, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CYPRESS, Calif., Feb. 7 /PRNewswire/ -- As U.S. toymakers prepare to unveil their latest offerings at the American International Toy Fair in New York City, one trend is evident -- Japanese-influenced properties and designs are all the rage. Nearly every major toy manufacturer has a brand that can be traced back to the land of the rising sun -- or has been heavily influenced by Japanese culture and "anime" -- the term for the distinct form of animation from that nation.
A prime example of this trend is the ongoing popularity of the Power Rangers franchise, the colorful taskforce of teen do-gooders that is now entering its 13th year in the United States. However, ...