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Article: PN lands in China by creating union with local agency.(Porter Novelli)(Brief Article)
- Article from:
- PR Week (US)
- Article date:
- February 7, 2005
CopyrightCOPYRIGHT 2005 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BEIJING: Porter Novelli has entered the Chinese market, partnering with the country's largest independent PR firm.
Porter Novelli China will be a standalone entity but will draw resources from local firm BlueFocus, which has specialties in technology and healthcare.
The new office already has two clients, Dow Plastics and GlaxoSmithKline, and is currently involved in four pitches, said Steven Chen, MD of PN China.
Chen will ...