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Shelf space puts the squeeze on packaging.(News)(packaging of DVD's)

Packaging content for today's crowded home entertainment market means studios and packaging companies are finding new and innovative ways to keep multidisc releases manageable for retail shelf space and use packaging to brand product at the right price.

"With price points coming down for DVD, there is often a precarious balance between implementing cost-effective packaging and packaging that allows a title to stand out on retail shelves," said Shelli Kaiser, director of marketing and public relations for Nexpak.

Keeping packaging companies on their toes are the breadth and depth of multidisc sets, including gift sets and releases of season after season of complete TV ...

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