Article: Chains leap into used trading: blockbuster, wherehouse take initiative.(News)

Specialty retailers have made the leap into trading used DVDs with consumers in a big way, although many are reluctant to discuss the changes that are apparent at the store level.

Blockbuster Video executives have trumpeted the chain's foray into the used-disc trade to investors for the past two quarters. Executives and financial documents have repeatedly said the chain will have trade-for-store-credit in 2,000 U.S. and 700 U.K. locations by the end of the year. Now, Big Blue is fulfilling the promise, with more stores each day hanging banners offering a minimum of $5 in-store credit for used DVDs and a maximum of $35 for used video games.

"We have ...

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