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Article: DESIGNER MOVES; RECENT RE-LAUNCHES AND A SHIFT IN OWNERSHIP HAVE CREATED SOME BUZZ IN DESIGNER KIDS' WEAR. WWD CB OFFERS AN UPDATE.
- Article from:
- Children's Business
- Article date:
- September 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julia Fein Azoulay
For a while there, designer brands were all the rage in kids' wear. The look was clean, prestigious, immediately-recognizable and a way for parents to keep the status in the family. Then, along came the hip-hop and urban brands, the lifestyle labels and even big-name designers from abroad. As these new kids on the block came into their own, they rocked the boat, shook the family tree and blurred the lines between urban and suburban, between European and American - much to the delight of kids. With major department store dynamics being what they are, some U.S. designer collections found themselves increasingly boxed-in by retailers' ...