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Article: Yoga Journal Releases 'Yoga in America' Market Study; Yoga Market Worth Nearly $3 Billion a Year.
- Article from:
- PR Newswire
- Article date:
- February 7, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO, Feb. 7 /PRNewswire/ -- Yoga Journal (http://www.yogajournal.com/), the country's premier yoga magazine, has just released its second annual "Yoga in America" survey, a comprehensive study of the yoga market. According to the study, Americans spend $2.95 billion a year on yoga classes and products, including equipment, clothing, vacations and media (DVDs, videos, books and magazines). "Yoga in America" is the first such study to quantify the yoga market in the U.S.
Data for this survey were collected by the Harris Interactive Service Bureau (HISB) on behalf of Yoga Journal, which performed the survey design and data analysis. The poll surveyed over ...