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Article: Bloom off the rose: online dating services struggle to keep market share.
- Article from:
- Los Angeles Business Journal
- Article date:
- December 13, 2004
- Author:
CopyrightCOPYRIGHT 2004 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AMERICA'S love affair with online dating appears to be cooling.
After two-and-a-half hot-and-heavy years, the overall category has been declining as several of the top players struggle to maintain market share.
Local companies such as Beverly Hills-based MatchNet plc, which operates AmericanSingles.com and JDate.com, and Pasadena-based eHarmony, which tries to differentiate itself by its detailed questionnaire, have two of the Top 5 dating sites. But being successful isn't as easy as it once was.
"Growth in the industry is slowing down," said Nate Elliott, associate analyst with Jupitermedia Corp.'s JupiterResearch. "The market's maturing."
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