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Article: Holiday cheer on South Beverly dimmed by spat over lighting.(Spotlight On South Beverly Drive)
- Article from:
- Los Angeles Business Journal
- Article date:
- December 13, 2004
- Author:
CopyrightCOPYRIGHT 2004 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MERCHANTS on South Beverly Drive have long complained about being overlooked by the city of Beverly Hills and the Chamber of Commerce as they try to attract holiday shoppers. And so it was this year, when South Beverly Drive didn't get any Christmas lights, despite repeated calls to City Hall.
Contrast that lightless stretch to world-famous Rodeo Drive, which just received an $18 million makeover that includes wider streets, rows of palm trees bearing the names of fashion designers--and this season, lots of lots of lights, including $50,000 chandeliers on loan.
"It's like we're the wicked stepchild and everything is done north of Wilshire," said Andrew ...
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